Reconnecting with your ‘Why’
Finding purpose in a demanding profession
Wellbeing
The recent Big Chill survey carried out by NVS Group shed light on the very real and continuing challenges facing our veterinary colleagues. From workload-induced burnout to the need for better communication and downtime, it’s clear that wellbeing still needs to be prioritised. But alongside systemic changes and support strategies, there’s another powerful yet often overlooked tool that can help professionals stay grounded: reconnecting with their ‘Why.’
NVS Group conducted The Big Chill survey to better understand how veterinary professionals manage stress in both their animal patients and their own lives. The survey, which ran through September and October 2024, asked respondents to offer tips and advice for handling anxious animals and managing their own wellbeing.
Read the full Big Chill report
Your Why is your reason for choosing this path. For many, it’s the love of animals. For others, it’s the desire to make a difference in a pet’s life - or the deep satisfaction that comes from helping owners navigate their most vulnerable moments.
But amid the chaos of busy clinics, short-staffed rotas, and emotionally taxing days, that original purpose can start to feel distant. It’s no surprise that when asked about ways to stay calm at work, many Big Chill participants spoke about the importance of self-reflection, communication, and small moments of positivity.
Research consistently shows that professionals who feel connected to their purpose report higher job satisfaction and resilience. And for veterinary professionals, that purpose runs deep. Whether it’s celebrating a successful surgery, comforting a nervous pet, or simply knowing you did your best on a hard day - these moments matter.
As found in the Big Chill Survey, what are some of the pieces of advice veterinary processions would give others in the field?
“Don’t try to be a hero every day, as you will burnout! Look after yourself and your team. You only have one health.”
“On your way home reflect on your day & think of two things that went well that day”
“Communication is important. Let other staff members know what you are doing. So, they are aware you cannot do two things at once.”
Change doesn’t always start with huge gestures. Making lots of smaller, intentional actions to change aspects of workplace practices that contribute to stress can have a big impact on overall wellbeing.
Give stress context - when stress is viewed through the lens of purpose, it becomes more manageable. Reframing these moments as part of your commitment to making a difference helps give stress meaning and context.Fuel perseverance - your Why becomes an anchor during tough days - something you can return to when everything else feels chaotic.
Reaffirm your impact - reflecting on the small wins reinforces your value and contribution.
If your Why feels out of reach, try one of these small but meaningful steps:
Start a ‘Why’ journal: Spend 2 minutes at the end of each day writing down one or two moments that reminded you why you do this work.
Share stories: Celebrate weekly wins with your team during meetings.
Make it visible: Pin photos, quotes, or thank-you notes in your staff room.
Check in with colleagues: Discuss what keeps each of you going - these moments build team spirit and resilience.
As the Big Chill campaign emphasised, stress management isn’t a one-size-fits-all solution. It requires a balance of practical tools, cultural shifts, and personal reflection. Reconnecting with your Why doesn’t erase the challenges, but it can shine a light through them - and remind you of the passion that brought you to the veterinary industry.
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